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Hi! I’m Sammy. Hire me?   Just some sweet design talk baby.   


About
    I’m a multidisciplinary graphic designer and young creative based in Sydney, Australia, with a focus in both print and digital mediums. My work is contemporary and playful and exists in both physical and digital spaces, all the while prioritising notions of sustainability and designing with purpose.

I have an outgoing and driven personality, which allows me to employ strong leadership, communication skills, and enthusiasm into my confident work ethic. Additionally, I have a desire to take risks to further my knowledge and skill-set, with a resilient, curious and optimistic attitude.

Contact
Ph: 0423 103 863
Email: sammyleevisuals@gmail.com


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Testimonials
Could honestly be enough content to kick start a fan page! You can be the judge... Why not have a sticky beak at what wonderful people have to say about me.



Australian Open 2024 : Unsung Heroes





Agency:
McCann Australia

Client:
Mastercard

AWARDED
The Drum 2024 nomination for a Retail Marketing Award

The Australian Open remains the crown jewel of the Australian summer, and this year's event surpassed all expectations. With an extended 15-day duel, the tournament seamlessly fused exhilarating tennis action with a vibrant festival atmosphere, drawing over 1 million ardent tennis enthusiasts into its fold.

Our collaboration with Mastercard allowed us to craft unforgettable experiences and priceless moments at the AO. This year, we took pride in creating innovative and diverse opportunities to engage fans, amplify brand presence, and honour our unsung heroes. Each moment was meticulously designed to celebrate the spirit of tennis and the community that makes it extraordinary.





I had the privilege of partnering with Mastercard on my first Australian Open campaign. As the only designer within the leading agency, I was able to help cover grounds from start to finish over the 5 months to bring this multifaceted campaign to life. This experience allowed me to cover every aspect of the creative process, ensuring seamless brand integration and impactful execution over a plethora of mixed mediums.
Our campaign encompassed a series of remarkable initiatives that transformed the Australian Open experience into something truly extraordinary. We began by honouring the Unsung Heroes whose dedication and hard work behind the scenes make the AO a world-class event. This heartfelt tribute resonated deeply with fans, shining a spotlight on the individuals who contributed to the tournament's success. I especially want to shout-out Dylan, Legendary Ball Kid. Tinika, Official Dj. And Zvi, Tennis Ambassador.






The partnership between Lagardère Travel Retail and priceless aimed to enhance in-store experiences across Australian airports during the Australian Open. Utilising the Connected Retail platform, we successfully implemented an omnichannel campaign. This digital approach offered personalized interactions and a gift-with-purchase incentive, resulting in over 470k impressions, 300k views, and increased customer engagement. The campaign successfully boosted market share and was recognized with a nomination for a Retail Marketing Award by The Drum in 2024.








One of our standout achievements was a global first, with the launch of Mastercard’s Priceless Fragrances. At its core, ‘Passion’ and ‘Optimism’ was introduced into the Australian market in a memorable way at MYER, capturing the true essence of priceless and providing patrons with a unique and tangible memento.




We also curated a two-week Priceless Broadsheet Media dining festival, featuring exclusive one-night-only menus crafted by some of Melbourne's most renowned chefs. This culinary extravaganza offered tennis fans a chance to indulge in gourmet experiences that mirrored the excitement and sophistication of the tournament itself.





Adding a playful touch to the campaign, we placed a bespoke priceless x Messina vending machine in Fed Square. This unexpected delight brought smiles to countless faces, blending fun with the premium quality associated with both Messina and the AO; Adding a sweet touch & launching two exclusive ‘Taste of Summer’ flavours for those in Melbourne to enjoy.

Throughout Melbourne Park and beyond, we ensured brand excellence at every turn. From meticulously designed installations to socials and  immersive fan engagements, every detail was crafted to enhance the AO experience and reinforce Mastercard's commitment to creating priceless moments.

These initiatives, combined with our strategic vision and execution, culminated in a campaign that not only elevated the Australian Open but also left a lasting impression on all who participated. We nearly tripled YoY viewership of the master film and have set high benchmarks across the board for years to come.