Agency:
The Pedestrian Group
Client:
BWS
Sponsored by:
- Absolut
- Little Creatures
- Squealing Pig
2023
AWARDED
Mumbrella Publish Awards shortlist:
Event or Virtual Event of the Year.
The Pedestrian Group
Client:
BWS
Sponsored by:
- Absolut
- Little Creatures
- Squealing Pig
2023
AWARDED
Mumbrella Publish Awards shortlist:
Event or Virtual Event of the Year.
The BWYASSS House of Pride took place early March 2023, continuing the Sydney World Price festivities, which included an epic collaboration with BWS, Carat Australia and PEDESTRIAN.TV that culminated in an unforgetable event made by the community, for the community. It was loud, queer AND PROUD!
Within this project’s tight turnaround and a tight-knit design team, we had to divide and conquer! I was tasked to fit out the ‘Cool Room’ from pitched design to FA production. The Cool Room was inspired by UK’s steamy, queer underdergroud scenes, a subtle double entendre around “Little Creatures”, and of course, the iconic BWS cool rooms at the back of the liquor retailers; This room also pays homage to BWS’s prior media platform, for the love of music and inclusivity. Keeping on theme, I was able to explore and play around this chilled out, mid-tempo room. From large scale decals of frosted glass windows, cool room fridge doors, a poster wall and cheeky peep hole cut outs to see what really goes down at the BWYASSS : House of Pride Cool Room.
Within this project’s tight turnaround and a tight-knit design team, we had to divide and conquer! I was tasked to fit out the ‘Cool Room’ from pitched design to FA production. The Cool Room was inspired by UK’s steamy, queer underdergroud scenes, a subtle double entendre around “Little Creatures”, and of course, the iconic BWS cool rooms at the back of the liquor retailers; This room also pays homage to BWS’s prior media platform, for the love of music and inclusivity. Keeping on theme, I was able to explore and play around this chilled out, mid-tempo room. From large scale decals of frosted glass windows, cool room fridge doors, a poster wall and cheeky peep hole cut outs to see what really goes down at the BWYASSS : House of Pride Cool Room.
Pitched design: Inside the Cool Room
Pitched design: External entrance of the Cool Room
Pitched design: External frosted windows of the Cool Room
Special mention to all the incredible performers that joined on the night, including The Two Queers, Fetu Taku, Mowgli May, BVT, Angels on the Floor, Chela, Confidence Man and Papi Chulo.
Executive Events Producer: Olivia Watts
Event Curation: The Two Queers (Jenna Suffern & Brendan Hancock)
Art Director: Josie Young
Design: Maya Brasnovic, Marli Blanche & Sammy Lee
Partnerships: Maria Dimitrakas & Spyros Asteriou
Project Management: Zara Huxley & Skylar Dews
Creative Strategy & Direction: Isabella Rigg & James McManus
Event Production: New Moon
Photography: Lexi Laphor
