Agency:
McCann Australia

Client:
Haleon Centrum

For Centrum's FY24 campaign, "Wake Up Colourful," our goal was to invigorate Australia by encouraging healthy habits through vibrant and engaging visuals. This campaign sought to expose eye-opening facts about daily health routines and motivate positive changes.

With a tight turnaround and budget, as the Art Director and Designer, I lead the comprehensive campaign rollout and a high-impact PR event.

• Campaign Rollout: Developed the visual identity and design assets for digital, print, DOOH and social media platforms. Ensured a cohesive and striking aesthetic that captured attention and promoted wellness.
  
  
• PR Event: Conceptualised and executed a dynamic PR event featuring collaborations with Recipearce and Aplenty. These partnerships brought unique and engaging elements to the event, from live cooking demonstrations to interactive installations. The event successfully generated buzz and engaged the media and public in a meaningful dialogue about health and wellness.

The "Wake Up Colourful" campaign was not just about aesthetics; it was about creating a movement towards a healthier Australia.