Agency:
The Kinetic Agency
Client:
New World Whisky Distillery
2022
Creative Direction:
Sammy Lee (Lead)
Nate Martin (support and feedback)
Designer:
Sammy Lee
FSDU Industrial Design:
Michael Wilds
3D Renders:
Nate Martin
The Kinetic Agency
Client:
New World Whisky Distillery
2022
Creative Direction:
Sammy Lee (Lead)
Nate Martin (support and feedback)
Designer:
Sammy Lee
FSDU Industrial Design:
Michael Wilds
3D Renders:
Nate Martin
Showcasing my
conceptual development for event landscapes, with STARWARD distillery.
Presented concepts for STARWARD to pitch towards Heinemann, for a spot at Melbourne’s Duty-Free
International Airport Store. The concept behind it was Juxtaposing
eclectic, grungy Melbourne street art and STARWARD’s rustic, modern,
industrial distillery.
Old world, new world
We’re taking it old school baby!
Paying homage to Melbourne’s roots and traditional graffiti practises, Old World New World highlights the past through a modern lens.
Outside In
Let’s mix things up!
Melbourne’s iconic streets are taking overt STARWARD’s distillery. We have brought the outside in! From street furnishings to edgy wall art, Outside In reflects Melbourne’s lively culture and energy, STARWARD style.
The best of both worlds
Mix it all together!
Taking key elements from both previous concepts put forward, we created a new stand that reflects the cool streets of Melbourne as seen through the eyes of STARWARD. This stand will also feature a larger presence of stock built into the display.