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Hi! I’m Sammy. Hire me?   Just some sweet visual talk baby.   


About
    I’m a multidisciplinary Art Director based in Sydney, Australia. My work is contemporary, playful, and spans in both physical and digital realms. I do work the way I do life and sometimes I’m a flatpack without the instructions kind of girl.

Contact
Ph: 0423 103 863
Email: sammyleevisuals@gmail.com


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Testimonials
Could honestly be enough content to kick start a fan page! You can be the judge... Why not have a sticky beak at what wonderful people have to say about me.



STARWARD x Heinemann





Agency:
The Kinetic Agency

Client:
New World Whisky Distillery
2022

Creative Direction: 
Sammy Lee (Lead) 
Nate Martin (support and feedback)

Designer: 
Sammy Lee

FSDU Industrial Design: 
Michael Wilds

3D Renders: 
Nate Martin
Showcasing my conceptual development for event landscapes, with STARWARD distillery. Presented concepts for STARWARD to pitch towards Heinemann, for a spot at Melbourne’s Duty-Free International Airport Store. The concept behind it was Juxtaposing eclectic, grungy Melbourne street art and STARWARD’s rustic, modern, industrial distillery.





Old world, new world  
We’re taking it old school baby!
Paying homage to Melbourne’s roots and traditional graffiti practises, Old World New World highlights the past through a modern lens.





Outside In 
Let’s mix things up!
Melbourne’s iconic streets are taking overt STARWARD’s distillery. We have brought the outside in! From street furnishings to edgy wall art, Outside In reflects Melbourne’s lively culture and energy, STARWARD style.







The best of both worlds
Mix it all together!
Taking key elements from both previous concepts put forward, we created a new stand that reflects the cool streets of Melbourne as seen through the eyes of STARWARD. This stand will also feature a larger presence of stock built into the display.