Australian Open 2024 :
Unsung Heroes
The Australian Open remains the crown jewel of the Australian summer, and this year's event surpassed all expectations. With an extended 15-day duel, the tournament seamlessly fused exhilarating tennis action with a vibrant festival atmosphere, drawing over 1 million ardent tennis enthusiasts into its fold.
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The Australian Open remains the crown jewel of the Australian summer, and this year's event surpassed all expectations. With an extended 15-day duel, the tournament seamlessly fused exhilarating tennis action with a vibrant festival atmosphere, drawing over 1 million ardent tennis enthusiasts into its fold.
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Agency:
McCann Australia
Client:
Mastercard
AWARDED
The Drum 2024 nomination for a Retail Marketing Award
McCann Australia
Client:
Mastercard
AWARDED
The Drum 2024 nomination for a Retail Marketing Award
BWYASSS : House Of Pride
The BWYASSS House of Pride took place early March 2023, continuing the Sydney World Price festivities, which included an epic collaboration with BWS, Carat Australia and PEDESTRIAN.TV that culminated in an unforgetable event made by the community, for the community. It was loud, queer AND PROUD!
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The BWYASSS House of Pride took place early March 2023, continuing the Sydney World Price festivities, which included an epic collaboration with BWS, Carat Australia and PEDESTRIAN.TV that culminated in an unforgetable event made by the community, for the community. It was loud, queer AND PROUD!
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Agency:
The Pedestrian Group
Client:
BWS
Sponsored by:
- Absolut
- Little Creatures
- Squealing Pig
2023
AWARDED
Mumbrella Publish Awards shortlist:
Event or Virtual Event of the Year.
The Pedestrian Group
Client:
BWS
Sponsored by:
- Absolut
- Little Creatures
- Squealing Pig
2023
AWARDED
Mumbrella Publish Awards shortlist:
Event or Virtual Event of the Year.
INSTAX Pal Crash Landing
The launch of the FujiFilm’s INSTAX Pal in Australia marked a significant milestone as it became the first-ever experiential product launch for Instax globally. In the heart of Sydney's CBD, a giant Pal crash-landed in Martin Place, capturing the attention of the public and igniting a buzz of excitement. This mammoth installation not only symbolised the magic of photography but also invited onlookers to immerse themselves in the world of Instax, making small moments feel big.
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The launch of the FujiFilm’s INSTAX Pal in Australia marked a significant milestone as it became the first-ever experiential product launch for Instax globally. In the heart of Sydney's CBD, a giant Pal crash-landed in Martin Place, capturing the attention of the public and igniting a buzz of excitement. This mammoth installation not only symbolised the magic of photography but also invited onlookers to immerse themselves in the world of Instax, making small moments feel big.
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Agency:
McCann Australia
Client:
FujiFilm INSTAX
McCann Australia
Client:
FujiFilm INSTAX
HOMIE
We forget to first appreciate the creative people, processes, and places surrounding us. These factors contribute to the forever-changing, multidimensional, and exploratory nature of the Australian creative landscape. The purpose of highlighting our creative landscape is to acknowledge the importance of creative outlets and freedom. They are crucial to the future well-being of our communities, local economies, and individual sensibilities.
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We forget to first appreciate the creative people, processes, and places surrounding us. These factors contribute to the forever-changing, multidimensional, and exploratory nature of the Australian creative landscape. The purpose of highlighting our creative landscape is to acknowledge the importance of creative outlets and freedom. They are crucial to the future well-being of our communities, local economies, and individual sensibilities.
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University Major Work
2022
AWARDED
- Best Major Work 2022 (UWS)
- Best In Show 2022: Peoples Choice Award (UWS)
2022
AWARDED
- Best Major Work 2022 (UWS)
- Best In Show 2022: Peoples Choice Award (UWS)
Wake Up Colourful with Centrum
For Centrum's FY24 campaign, "Wake Up Colourful," our goal was to invigorate Australia by encouraging healthy habits through vibrant and engaging visuals. This campaign sought to expose eye-opening facts about daily health routines and motivate positive changes.
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For Centrum's FY24 campaign, "Wake Up Colourful," our goal was to invigorate Australia by encouraging healthy habits through vibrant and engaging visuals. This campaign sought to expose eye-opening facts about daily health routines and motivate positive changes.
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Agency:
McCann Australia
Client:
Haleon Centrum
McCann Australia
Client:
Haleon Centrum
GREASE : Rise of the Pink Ladies
Tell me more, Tell me more! A thrilling drive-in event that celebrated the release of Grease: Rise of the Pink Ladies in style. In collaboration with the Pedestrian Group, Wavemaker ANZ, and Paramount+, a 50s inspired drive-in experience was brought to life at Skyline Cinema in Blacktown.
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Tell me more, Tell me more! A thrilling drive-in event that celebrated the release of Grease: Rise of the Pink Ladies in style. In collaboration with the Pedestrian Group, Wavemaker ANZ, and Paramount+, a 50s inspired drive-in experience was brought to life at Skyline Cinema in Blacktown.
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Agency:
The Pedestrian Group
Client:
Paramount+
2023
The Pedestrian Group
Client:
Paramount+
2023
STARWARD x Heinemann
Showcasing my conceptual development for event landscapes, with STARWARD’s distillery. Presented concepts to pitch towards Heinemann for a spot at Melbourne’s Duty Free international Airport Store. The concept behind it was Juxtaposing eclectic, grungy Melbourne street art and Starward’s rustic, modern, industrial distillery.
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Showcasing my conceptual development for event landscapes, with STARWARD’s distillery. Presented concepts to pitch towards Heinemann for a spot at Melbourne’s Duty Free international Airport Store. The concept behind it was Juxtaposing eclectic, grungy Melbourne street art and Starward’s rustic, modern, industrial distillery.
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Agency:
The Kinetic Agency
Client:
New World Whisky Distillery
2022
The Kinetic Agency
Client:
New World Whisky Distillery
2022
FLIGHT.
Pitched concept for a new exhibition at Casula Powerhouse Art Centre, FLIGHT. aimed to encapsulate the essence of forward thinking, inspiring and forever changing future possibilities for young creatives through event collateral and landscapes in both physical and digital spaces. It’s a safe space designed for all walks of life, with a focus on big ideas, meaningful conversations and purpose. Everyone is encouraged to contribute their inspiration, innovation and creativity at FLIGHT.
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Pitched concept for a new exhibition at Casula Powerhouse Art Centre, FLIGHT. aimed to encapsulate the essence of forward thinking, inspiring and forever changing future possibilities for young creatives through event collateral and landscapes in both physical and digital spaces. It’s a safe space designed for all walks of life, with a focus on big ideas, meaningful conversations and purpose. Everyone is encouraged to contribute their inspiration, innovation and creativity at FLIGHT.
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Client:
Casula Powerhouse Art Centre
2022
Casula Powerhouse Art Centre
2022
That’s What She Said!
A six-part documentary publication piece, conducting a thorough study of the four main emotions, childhood developments, daily activity and basic human needs, from the perspective of young women. Allowing us to acknowledge that “Moody women” aren’t bound to be stigmas, and our emotions are the universal language for our basic human needs.
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A six-part documentary publication piece, conducting a thorough study of the four main emotions, childhood developments, daily activity and basic human needs, from the perspective of young women. Allowing us to acknowledge that “Moody women” aren’t bound to be stigmas, and our emotions are the universal language for our basic human needs.
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University Major Work
2021
2021
Half-Flush Hero
Interactive concept campaign pitched to Sydney Water. Concept packaging and interactive poster design aimed to reduce water consumption and empower Aussie homes to shift into half flushing habits.
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Interactive concept campaign pitched to Sydney Water. Concept packaging and interactive poster design aimed to reduce water consumption and empower Aussie homes to shift into half flushing habits.
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Client:
Sydney Water
2020
Sydney Water
2020
EW WTF
EW WTF explores a custom typeface through a modern and experimental print format. This project redefines the constraints of what a book should be, through interactive touchpoints and seeing this typeface in a new light via print as the vessel for communication.
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EW WTF explores a custom typeface through a modern and experimental print format. This project redefines the constraints of what a book should be, through interactive touchpoints and seeing this typeface in a new light via print as the vessel for communication.
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Project Makeover 2022
POS Maker
Focusing on point of sale design, I worked with quick turnovers within the FMCG industry for on demand print projects. This consisted of building POS template work for venues and brands, menu designs, posters, decals and venue fitouts, FSDU’s and more.
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Focusing on point of sale design, I worked with quick turnovers within the FMCG industry for on demand print projects. This consisted of building POS template work for venues and brands, menu designs, posters, decals and venue fitouts, FSDU’s and more.
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Agency:
The Kinetic Agency 2022
The Kinetic Agency 2022
The Kinetic Agency Rebrand
It began with refreshing The Kinetic Agency social media platform with India Morpeth, which acted as a catalyst to kick off The Kinetic Agency rebrand. I worked closely with my colleagues to give a fresh new face to The Kinetic agency, rolling out both physical and digital collateral, in house and externally.
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It began with refreshing The Kinetic Agency social media platform with India Morpeth, which acted as a catalyst to kick off The Kinetic Agency rebrand. I worked closely with my colleagues to give a fresh new face to The Kinetic agency, rolling out both physical and digital collateral, in house and externally.
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Agency:
The Kinetic Agency
2022
The Kinetic Agency
2022